What is the primary focus of the Theory of Planned Behavior?

The Theory of Planned Behavior centers primarily on the concept of a person's intention to perform a specific behavior. This theory posits that behavioral intentions are influenced by several factors, including attitudes toward the behavior, subjective norms, and perceived behavioral control. Among these components, intention is the best predictor of whether a person will engage in the behavior.

When individuals have a strong intention to perform a behavior, they are more likely to follow through, as intention serves as the immediate antecedent to action. This focus on intention highlights how understanding and influencing a person's motivation can lead to effective behavioral change, making it a pivotal element in various fields, including health promotion and behavioral sciences. By recognizing the role of intention, practitioners can develop strategies that enhance individuals' motivation to engage in positive behaviors.